Bites, Vibes & Tribes
Food Souk is a sophisticated food hall that brings together a dynamic blend of established and emerging culinary concepts, offering a unique and meaningful dining experience. It's a lively, all-day destination featuring both local and international cuisine, with grab-and-go options crafted from fresh, locally sourced ingredients.
More than just a food court, Food Souk is a community hub where our visitors can enjoy a diverse array of flavours alongside art, culture, and entertainment from the community. Every corner brings a new experience!
Food Souk envisions becoming the leading culinary hub that nurtures and inspires food innovation globally.
As a developer in innovation, Food Souk will be at the forefront of locating and nurturing youthful F&B concepts that have yet to take off. It remains an efficient and decentralised way to bring grassroots businesses to fruition whilst exposing communities and the locals to fresh F&B concepts on a regular basis.
Discover the benefits of Food Souk
Ready to start your franchise journey?
Join us in creating unique and vibrant dining destinations!
Develop a thriving network of up-and-coming F&B startups that fosters collaboration, mutual growth, and innovation, where concepts learn and evolve by engaging closely with their peers.
Blends flavour and fun, turning dining into an immersive experience. It's where diverse cuisines meet live performances.
Instill and teach new F&B founders how to champion sustainability in their businesses through education, strategic partnerships and innovation.
Leverage an established brand by Kerten Hospitality to source and invest in the F&B leaders of tomorrow.
The franchising of Food Souk will be evaluated on a case-by-case basis, depending on the specific requests from each country, region, and business model.
Request to franchise
Food Souk is launched as a platform to cultivate ideas and talent through its services and support system with the objective to emerge among KSA’s culinary incubators.
The objective is to establish superior dining facilities that offers high quality dining & working experiences in an environment that caters for a fast, efficient and dynamic business needs.
Food Souk is developed to be extremely adaptable as it brings the best of the local community and therefore can cater to suit any and all communities.
Explore the opportunities
Let's grow together!
Food Souk,
Cloud 7 Hotel Residence AlUla,
AlUla 43552,
Saudi Arabia
